The back is a major muscle group in your body, and targeting it with effective exercises can burn calories and boost your metabolism. Even if you don't have the time to get to the gym or can't afford a membership, you still can get a comprehensive back workout at home. Some of the muscle groups you'll want to work include the trapezius in your shoulders and upper back; the latissimus dorsi (lats), which run from your armpit to your mid-back and down the outside of your ribs; the spinal erectors, which run the length of the spine; your rotator cuffs in the back of your shoulder; and rhomboids between the shoulder blades mid-back. You can target all of them by performing basic exercises in your own home using your own body weight, some simple and inexpensive equipment like dumbbells or elastic bands, or even while doing regular chores around the house.
Do as one company did and target your audience and then outline what you can do for that specific audience on the item, say, a coffee cup; simply list your benefits to them. Then hand out or mail those promotional products to them. The company previously mentioned targeted construction workers and found that it had a captive audience when it decided to pass out coffee in the specially branded cups to the workers. Clever, indeed. Think of your audience and what they use frequently and you’re sure to come up with an equally clever marketing idea.